Hence Technologies Ltd (“Hence”, “we”, “us”, or “our”) respects your privacy and is committed to protecting personal data we collect about you when you use our website, services, and software (“Services”). This Privacy Policy explains what data we collect, how we use it, how we share it, and your rights.

1. Who We Are

Hence Technologies Ltd is a company registered in England and Wales (Company No. 12512588). Our registered office address is Acre House, 11/15 William Road, London, NW1 3ER, United Kingdom. We are the data controller for the personal data we collect about you.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Contact and Account Information

• Name, business email address, telephone number, job title, organisation.
• Username, password and account details.

Usage and Technical Data

• IP address, browser type and settings, service usage data, device identifiers, pages viewed, time spent on pages.

Service Interaction Data

• Information you provide when you interact with our Services, requests, enquiries, support tickets.

We do not collect sensitive personal data (e.g., health, racial or ethnic origin, religious beliefs, sexual orientation).

3. How We Collect Data

We collect personal data:

• When you complete forms, create an account, or contact us.
• Automatically through your use of our Services and website (e.g., cookies, server logs).

4. How We Use Your Data

We use personal data for purposes including:

• Providing, operating, and improving our Services.
• Managing your account and verifying your identity.
• Communicating with you (support, updates, marketing where permitted).
• Analysing usage and performance to improve Services.
• Complying with legal obligations and protecting our legal rights.

We rely on lawful bases under applicable privacy laws, including:

• Your consent.
• Performance of a contract with you.
• Legitimate interests (e.g., service improvement), where your rights do not override those interests.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and optimise our website and Services. These may collect technical and usage information. You can manage cookie preferences through your browser or our cookie settings tool.

6. Sharing Your Data

We may share your personal data with:

• Service providers who help deliver our Services (e.g., hosting, analytics).
• Our affiliates and professional advisors.
• Law enforcement or regulators when required by law.

We require service providers to protect your data and process it only for permitted purposes.

7. International Transfers

Your personal data may be transferred to and processed in countries outside your residence. We will ensure appropriate safeguards are in place to protect your data in accordance with applicable law.

8. Data Security

We implement reasonable technical and organisational measures to protect data against unauthorised access, loss, alteration, or disclosure.

9. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy and to comply with legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymise it.

10. Your Rights

Subject to applicable law, you may have rights including:

• Accessing your personal data.
• Correcting inaccurate data.
• Deleting or restricting processing of your data.
• Withdrawing consent where processing is based on consent.
• Objecting to processing based on legitimate interests.
• Data portability.

To exercise your rights, contact us (details below). You may also lodge a complaint with a relevant supervisory authority.

11. Third-Party Links

Our website or Services may include links to third-party sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy online with an updated effective date.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights:

Email: privacy@hence.ai
Postal: Hence Technologies Ltd, Acre House, 11/15 William Road, London, NW1 3ER, United Kingdom.